10 books that Account Managers must read and why

Account managers ensure their clients’ businesses thrive. To improve in their roles, they can read books that provide fantastic ideas. Here are 10 great books specially chosen for them, whether

Guide to success with the SPIN Sales Method

The SPIN sales method emerges as a powerful approach that has stood the test of time. This guide explores the SPIN sales method, including its principles, benefits, and practical application.

What is ACV? ACV vs. ARR

Understanding financial metrics is fundamental. Two important metrics are ACV (Annual Contract Value) and ARR (Annual Recurring Revenue). 

What is Customer Churn?

Customer churn stands out as a critical metric for a business to assess. Customer retention may not make you happy, but it provides honest insights about your company.

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