Small Business

Small companies handle everything with fewer things. We offer marketing advice, helpful tools, and ways to grow your business better.

Understanding and Practicing Customer Advocacy

In sales, customer advocacy is when customers recommend a brand, product, or service to others. It’s about leveraging the positive experiences and satisfaction of existing customers to drive new business.

What is ACV? ACV vs. ARR

Understanding financial metrics is fundamental. Two important metrics are ACV (Annual Contract Value) and ARR (Annual Recurring Revenue). 

What is Customer Churn?

Customer churn stands out as a critical metric for a business to assess. Customer retention may not make you happy, but it provides honest insights about your company.

How to make Cross-Selling and Upselling work

Cross-selling and upselling are powerful techniques in the world of sales and marketing. They offer businesses the opportunity to increase revenue by encouraging customers to purchase additional products or services.

Impact on Sales of Brand Awareness and Reputation

Consumers are inundated with choices, the power of a brand’s identity cannot be underestimated. Two components of this identity are brand awareness and brand reputation. Both play roles in influencing

Sales Reports: How Reporting Can Help You Sell More

Sales Reports: How reporting can help you sell more

Businesses that effectively leverage data-driven insights through CRM, strategically manage their pipeline, empower their sales team with actionable information, and optimize their deals are poised for success.

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