Blog about marketing techniques with useful tips and tools. Provides free articles, guides and comments for professional use.

What is Customer Churn?

Customer churn stands out as a critical metric for a business to assess. Customer retention may not make you happy, but it provides honest insights about your company.

How to make Cross-Selling and Upselling work

Cross-selling and upselling are powerful techniques in the world of sales and marketing. They offer businesses the opportunity to increase revenue by encouraging customers to purchase additional products or services.

Impact on Sales of Brand Awareness and Reputation

Consumers are inundated with choices, the power of a brand’s identity cannot be underestimated. Two components of this identity are brand awareness and brand reputation. Both play roles in influencing

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