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Onpipeline
capture and manage leads in one CRM
Best for: B2B teams that need to review, assign, and follow up on leads in their CRM.
Onpipeline covers the steps after a lead arrives. Its web form builder creates unlimited forms. You can embed a form on your site or use a hosted page.
Custom fields can collect the details your sales team needs. Labels can be changed or translated. Fields can appear based on a prospect’s answer.
Submissions can enter Leads IN for review.
The team then checks for duplicates, qualify a lead, create a contact and deal, and assign the deal to a rep.
Assignment rules can use details such as location or industry. Onpipeline also accepts leads from APIs and external forms. Sales reps can keep emails, calls, notes, and follow-up work with the deal.
Price: Standard costs $39 per user/month, billed monthly. It includes web forms, lead management, lead-source tracking, email integration, and up to 50 workflow automations. See Onpipeline pricing.
Typeform
collect answers through forms
Best for: Teams that need forms with questions that change based on each answer.
Typeform lets a team build forms with conditional questions. Use it to ask for a work email, company size, and reason for contact. Its Basic plan includes webhooks and integrations.
Onpipeline-Typeform integration sends responses to Leads IN.
Price: Basic costs $39/month, billed monthly. The Basic plan includes 100 responses per month.
Connect to Onpipeline:
Zapier lists a Typeform New Entry trigger and an Onpipeline Add Lead (Leads IN) action.
Jotform
build forms for different requests
Best for: Teams that need several forms for contact, quote, and event requests.
Jotform handles contact forms, quote requests, and event signups. Teams can add fields and embed forms on a website. Its Bronze plan covers 25 forms and 1,000 submissions per month for one user.
Price: Bronze costs $34/month, billed annually. A free Starter plan is available with lower limits.
Connect to Onpipeline:
Zapier Jotform–Onpipeline connection – A new Jotform submission can trigger an Onpipeline lead action.
Unbounce
collect leads on campaign pages
Best for: Teams running campaigns that need a landing page with a lead form.
Unbounce creates landing pages with lead forms. Use a page for a webinar, an ad campaign, or a product request. The Starter plan includes five pages, one user, and up to 500 visitors per month. Popups and forms with multiple steps require the Build plan.
Price:
- Starter costs $29/month, billed monthly
- Build costs $99/month, billed monthly
Connect to Onpipeline:
Zapier has a workflow that adds Onpipeline leads from new Unbounce form submissions.
OptinMonster
collect leads from site visits
Best for: Teams that want signup forms on pages across their website.
OptinMonster puts forms in popups, floating bars, and page sections. You can choose when a visitor sees a campaign based on the page, time on site, or scroll activity. Basic covers one site and 2,500 campaign impressions. Exit-intent campaigns require Pro.
Price:
- Basic costs $7/month for the first 12 months, billed annually. The listed renewal total is $210 per year.
- Pro costs $29/month for the first 12 months, billed annually and is required for the Zapier connection.
Connect to Onpipeline:
Zapier OptinMonster New Lead trigger and an Onpipeline Add Lead (Leads IN) action.
Calendly
turn a form submission into a meeting
Best for: Teams that want to qualify meeting requests and route them to a booking page.
Calendly’s Routing Forms ask visitors questions, then send them to a booking page or another destination based on their answers. A B2B team can route requests by company size or topic.
The Teams plan includes lead qualification, routing, and team scheduling.
Price: Teams costs $16 per seat/month, billed annually.
Connect to Onpipeline:
Zapier Calendly–Onpipeline connection. A booked or rescheduled meeting can trigger an Onpipeline lead action.
Which tool fits the job?
Use Onpipeline to receive leads, review them, assign deals, and track follow-up in the CRM.
Use Typeform or Jotform when a campaign needs a different form. Use Unbounce for a campaign page. Use OptinMonster to place signup forms across a site. Use Calendly when the next step is a booked meeting. Check submission, visitor, impression, and seat limits before choosing a plan.