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CRM & Sales

What is ACV? ACV vs. ARR

Understanding financial metrics is fundamental. Two important metrics are ACV (Annual Contract Value) and ARR (Annual Recurring Revenue).

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CRM & Sales

What is Customer Churn?

Customer churn stands out as a critical metric for a business to assess. Customer retention may not make you happy, but it provides honest insights

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B2C vs B2B Sales: What’s the Difference
CRM & Sales

B2C vs B2B Sales: The Difference

There are two key terms that frequently surface B2C and B2B. While these acronyms may seem straightforward, understanding their nuances is paramount for any business

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