Cold calls can be intimidating if you don’t use the right strategy

3 minutes read
When it comes to cold calling, the thought of it can be intimidating. But it doesn’t have to be! With the right strategy, cold calling can be a great way to reach potential customers and increase sales for your business.


Cold calls have become increasingly popular in the world of sales, and many businesses are taking advantage of them to grow their customer base. The success of cold calls depends on a variety of factors, including the right timing, script, and approach.

At Onpipeline, we believe that cold calling can be a powerful tool in your sales arsenal. To help you make the most of it, we’ve put together a few tips on how to make cold calls, plus some examples to get you started.

Using Onpipeline, you can store contact information for your prospects and keep track of the progress of each call. You can also track your cold calls and keep a record of the results so you can easily assess the success of your campaign.

Onpipeline can also help you book appointments with prospects. It has automated appointment booking tools that allow you to schedule meeting times with prospects quickly and easily.

Getting Started

Before you start making calls, there are a few things you should do to ensure success. 

1. Goal

First, make sure you have a clear goal in mind. Are you trying to get an appointment? Generate more leads? Or close a sale? Knowing your goal will help you focus your efforts and improve your chances of success.

2. Identify your target market

Who are you trying to reach? Knowing your target will make it easier to craft your message and ensure you’re reaching the right people.

3. Do your research 

Know who you’re talking to, what their needs are, and how you can help. Having a clear understanding of the person or company you’re calling will help you craft an effective message that is tailored to the individual or business.

Knowing the individual’s or company’s background, interests, and objectives can help you create a message that is more likely to be received positively.

Additionally, understanding the individual’s or company’s preferred method of communication and the topics they are most interested in can help you craft a message that is more likely to lead to a successful outcome.

Taking the time to research the person or business you are calling can help you create a message that resonates and will have the best chance of getting the desired response.

Making the Call

When it comes time to make the call, you should be prepared. Have a script ready, but don’t be afraid to be flexible. You want to sound natural and engaging, not robotic.

When introducing yourself, be polite and direct. State your name, the company you represent, and the reason for your call.

Remember to be friendly and polite, demonstrate that you’ve done your research, explain why your products or services are beneficial to the prospect, and keep your call short and to the point.

When asking questions, be prepared and focused. Ask questions that are relevant to your goal, and make sure they’re open-ended to encourage conversation.

When making an offer, be clear and concise. Explain the benefits of your product or service and why it’s a good fit for the person or company you’re speaking to.

When closing, be polite and professional. Thank them for their time and express interest in continuing the conversation.


Here are some examples of how you might phrase each part of the call.

Introducing yourself:

“Hi, this is [your name] from [company] and I’m calling because [reason for call].”

Asking questions:

“I’m wondering what your current strategy is for [relevant topic]?”

Making an offer:

“We offer a [product or service] that can help you [benefit]. Would you like to know more?”


“It was great speaking with you. I’d love to continue this conversation and see how we can help. Would you be interested in scheduling an appointment?”

With the tips and examples above, you can make more successful cold calls and increase your chances of booking an appointment. Good luck!

In summary, cold calls are a great way to reach out to potential customers and create business opportunities. With the help of a CRM software such as Onpipeline, you can make cold calls more efficiently and effectively. Onpipeline can help you store contact information, track your calls, and book appointments with prospects.


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