6 books that Sales Managers must read and why

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Are you a sales manager looking for new ways to level up your skills? There's no better way to do so than by reading!

It’s no secret that sales is an ever-evolving industry, and the most successful sales managers understand the importance of staying up-to-date with the latest trends and techniques.  

These titles cover everything from effective communication tactics through to motivating teams – each one offering something unique that could take your career to the next level! Read on to find out our selection.

1. The Sales Manager’s Survival Guide 

by David A. Brock  

A comprehensive guide to the challenges of sales management that provides practical advice for leading and managing sales teams.

Sales management can be a tough game, with numerous obstacles to overcome and decisions to make. Fortunately, David has created a comprehensive guide to help navigate those tricky waters. 

The Sales Manager’s Survival Guide is packed with practical advice on how to lead and manage a high-performance sales team. 

It covers everything from motivating your team to developing effective sales strategies. This guide is a must-read for anyone seeking to take their sales management skills to the next level. So, grab a copy, sit back, and get ready to learn some killer sales techniques!

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2. How To Win Friends and Influence People 

by Dale Carnegie

Learn how to build relationships, make friends, and become a leader through engaging conversations and genuine interest in others

If you’re looking for a book that can help you build meaningful relationships, make new friends and become a leader in your own right, then you simply can’t go wrong with Dale Carnegie’s legendary tome: How To Win Friends and Influence People. 

This book is packed with practical advice and actionable tips that you can use to start engaging with others in a fresh, interesting way. 

Whether you’re looking to grow your network, win over new clients or become a more effective boss, this book is an invaluable resource. So why wait? Pick up a copy today and start learning how to connect with others in a way that really matters!

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3. The Art of Closing the Sale 

by Brian Tracy  

The classic guide to closing sales with tips on influencing buyers’ psychology, handling objections, and more.

If you’re looking to improve your sales skills, “The Art of Closing the Sale” by Brian Tracy is the book for you. Tracy’s classic guide offers practical tips and techniques to help you close more deals and influence buyers’ psychology

With Tracy’s advice, you’ll learn how to handle objections and turn potential obstacles into opportunities. Whether you’re just starting out in sales or you’re a seasoned pro, “The Art of Closing the Sale” is an essential read that will leave you feeling more confident and effective in your role.

4. The Challenger Sale

by Brent Adamson and Matthew Dixon

When it comes to sales, many professionals turn to the world of literature for guidance and insight. 

With countless titles available, it can be tough to determine which book is worth your time and investment. If you’re on the hunt for an industry classic, look no further than “The Challenger Sale” by Brent Adamson and Matthew Dixon. 

This book has become a go-to resource for those in the business world, and it’s easy to see why. According to one reader, “The Challenger Sale” “lays out a clear and compelling framework for approaching sales — one that is grounded in research and has been proven time and again.” If you’re ready to take your sales game to the next level, consider giving “The Challenger Sale” a read.

5. To Sell is Human 

by Daniel Pink

A look at modern selling techniques that use storytelling, creativity, and customer understanding.

Selling isn’t just for the slick-talking, smooth-handling salespeople anymore. According to Daniel Pink’s bestselling book, “To Sell is Human,” we’re all in the business of selling. From pitching a product idea to a colleague to convincing a child to eat their vegetables, we’re constantly using selling techniques in our daily lives. 

But instead of relying on outdated tactics like manipulation, Pink explores a new wave of modern selling that emphasizes storytelling, creativity, and a deep understanding of the customer’s needs. 

Whether you’re a CEO or a stay-at-home parent, “To Sell is Human” provides valuable insights into the art of persuasion that can help you succeed in both your professional and personal life.

6. Selling with Noble Purpose 

by Lisa Earle McLeod

A powerful framework for developing meaningful relationships between sellers and prospects.

Selling shouldn’t be all about closing the deal, shouldn’t it? Lisa Earle McLeod knows this best, which is why she introduced the concept of selling with noble purpose. It’s more than simply making a sale; it’s about creating a meaningful relationship between the seller and the prospect. 

This framework emphasizes the importance of aligning your purpose with your customer’s needs, which ultimately benefits both parties. 

It’s a refreshing take on traditional sales methods like SPIN, SNAP, or Consultative Sales. While these methods can sometimes leave both parties feeling empty, this approach is a great reminder that business isn’t only about profits, it’s about genuine relationships.


For sales managers striving to enhance their team’s performance and drive growth,  books provides valuable insights and practical strategies. By investing the time to read and learn, you’ll be better equipped to lead your team to success and stay ahead of the curve in a competitive market.


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