We have been telling our healthcare clients for years that local SEO is an essential component of patient acquisition. Firstly, keep in mind that when people search locally they tend to follow along and introduce themselves in person!
In addition consider, when patients search online for a local healthcare provider, if you are not building a keyword strategy that highlights your convenience you will miss out opportunities for new patient acquisition.
In short, by optimizing your content, business listings, and overall digital presence for one or more local markets, you can ensure you reach them.
First of all, your website is the center of your online patient acquisition strategy. It is a great opportunity to make things easy for your potential patients.
The goal of all strategies is to generate more appointments. Some patients will call, while others will fill out a form on your website.
Also, don’t forget to examine the data behind who is visiting your site, from where and what those people are trying to get. From there, try different streams and look for opportunities to remove friction and make your website experience as smooth as possible.
Facebook works for health marketing
The good thing about Facebook is the ways you can interact with and listen to your audience.
Many healthcare brands post content including educational videos, Facebook Live, testimonials, and other resources. Larger brands typically enjoy broad engagement.
In conclusion, this type of presence can increase visibility and audience and even generate leads.
Loyalty is not easy
With the ever-changing healthcare world, companies need to focus a lot on acquisition but also on patient loyalty to achieve a significant growth.
Moreover, patients nowadays have many health options on the market to choose from and do not hesitate to shop around, compare services, prices, etc..
Here are some activities to help you use multi-channel campaigns, build strong relationships, and build patient loyalty.
Organize your data in a CRM database: consolidate your data in one place and start establishing a central database for all information relating to customers and patients.
Identify customers: using a CRM for sales, healthcare professionals can use marketing techniques to identify the right patients to propose services in up-selling and cross-selling.
As the health market is focused on the final consumer, you must optimize efforts. Personalized interactions improve patient satisfaction, foster loyalty, and prevent shifting to competitors.
Check out these tricks to customize interactions.
- Simple and efficient experiences: Consolidate all communication with patients and ensure you develop coordinated communication.
- Automate processes where possible to save time before and after appointments. Maintain clear and consistent communication with all patients.
- Resolve requests quickly: remember that your staff must also be prepared on all aspects that involve your structure, therefore general information, technical aspects, changes in schedules and specifications on certain services.
- Understanding: try to understand exactly the needs of your patients, organize data such as average response speed, average waiting time to determine where to improve and create more engagement.
Ask for feedback
The last – and perhaps the most important – strategy to build customer loyalty is to listen. Manage patient feedback to gain an understanding of how they feel about your healthcare organization on an individual or group level.