No matter how small your organisation is, it needs a CRM to keep track of interactions with prospects. The whole process of converting leads to deals and following up on them can be automated and this will save a lot of time of your team. Once a lead is generated on your website there are different approaches your can consider to send it to your CRM.
The easiest way that does not require a developer is to use web forms that will automatically generate a lead in your CRM Leads IN area. Then you will be able to convert the lead into a contact and/or a a new deal and assign it to specific pipeline and sales rep.
If you have technical skills and you need something more complex, the best way is to connect your site application with our API.